Dankprofessor’s Weblog

A weblog examining sexual politics in higher education and beyond.

Imperial Leather launches hugging campaign in the UK

In a previous post I bemoaned the developing taboos re hugging in the workplace and university place.  Now as I find via the Hindustan Times that the hugging taboo has become very well developed in the UK.  Imperial Leather financed a study on the hugging taboo and is now appealing to the UK public to embrace hugging( pun intended).  If any readers of this post are from the UK, I would appreciate receiving their word on hugging taboos in the UK.

Report from the Asian News International brought to you by the Hindustan Times

London, Nov. 3 — There’s nothing more comforting than a hug. However, psychologists warn that the trend of political-correctness is killing the innocent cuddle.

The finding is based on a study conducted in the UK.

Dr. David Holmes, senior psychologist of Manchester Metropolitan University, said that people have become so nervous about giving others a hug for fear of the consequences that the hug is close to extinction in the country.

“Political correctness is partly to blame as we have been conditioned not to touch anyone anymore as it can easily be deemed inappropriate,” the Daily Mail quoted him, as saying.

“Life now is all about having minimal physical contact. It is a real shame, but on the serious side it is a scientific fact that animals who receive little affection are unhappier than those that receive more contact.

“In addition, these days we are just too busy to hug…

A spokeswoman for Imperial Leather, which conducted the study, appealed for Brits to join the quest to bring back the hug.

“Physical contact is a human need, and although often forgotten, hugs are essential to combat and cope with every day stresses,” she said.

“Our study found having huggable, snuggleable soft skin makes us feel happier when coming into contact with loved ones.

“Imperial Leather are appealing to the great British public to join us in our quest to bring back the old-fashioned hug.”

Dr David Holmes added: “Overall, we should get back to hugging. It is good for us after all.

Published by HT Media Ltd. with permission from Asian News International

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If you wish, you can write to me directly at dankprofessor@msn.com
Guest commentaries should also be submitted for consideration to the same email address.

Barry M. Dank aka the dankprofessor.

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November 4, 2007 - Posted by | hugging, political correctness

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